If you’re new to HubSpot or inbound marketing, chances are you may be a little overwhelmed at first. Especially if you’re switching to HubSpot from another platform.

This is why a HubSpot agency partner can prove to be very helpful in your transition. 

Now more than ever it’s important to have a growth strategy when scaling your AdTech platform or Programmatic business.

What are the benefits of working with a HubSpot Agency Partner?

You’re probably very familiar with the traditional way of growing your business using outbound marketing or cold outreach tactics. 

While these methods are still practiced, users have long been wanting a new experience when considering a purchase. 

People today are expecting and demanding that businesses adjust to a new reality, one where information is readily available at the touch of a button. 

This is why more and more companies now are looking for alternative ways to grow their business.

Advertising technology companies in particular have to deal with many challenges in the AdTech industry. Including industry consolidation and enhancing customer experience. 

According to Gartner, 85% of customers will manage their relationship with an enterprise without a single human interaction. 

This is why many businesses now are looking for a solution that will allow them to have all their processes in one platform.

What is Inbound Marketing for AdTech?

We’ve written an in-depth article about this here (link). To recap, it’s the method of attracting new advertisers or publishers to your business. 

You do this by providing valuable content that engages your prospects and also offer a tailored buyer experience.

Why choose a HubSpot Agency Partner?

HubSpot invented the Inbound Marketing methodology. And their powerful all-in-one platform encompasses all the tools you need to grow your business online including marketing, sales, customer services, and CMS tools.

• HubSpot Partner Agencies are independent firms dedicated to fully onboarding your team to the HubSpot platform and beyond. This means you will have a partner by your side guiding you through the initial stages of implementation and also onboarding any new or existing employees. 

• As a HubSpot Agency Partner, you will have the opportunity to work with a team that is dedicated to your company’s growth. Our team has specific HubSpot knowledge and can provide training, exchange strategy ideas, and also implement the HubSpot platform itself. 

• Being a HubSpot Partner, we receive regular product updates and access to beta testing of new HubSpot features. This means that we are at the forefront of improvements that make using the platform even easier.

• When you buy the HubSpot software you often have to purchase the mandatory onboarding service as well. HubSpot partners often can offer more value for the price because we help you to implement individual business goals. 

• One of the challenges of implementing new software for many businesses is getting results soon after starting to use the tool. The reason for this is learning a new system takes time and often can be much longer than just 3 months. A HubSpot Partner can help you get results faster.

• A HubSpot Partner not only specializes in onboarding and training, but they can actually customize their services to fit your business needs. Making up for any gaps you might experience in switching software.

In Conclusion

Choosing to hire a HubSpot Partner Agency to help implement and onboard the HubSpot growth platform gives your business the advantage of not having to hire internal resources and can greatly improve your results. 

Coora Media is the first and only AdTech specialized HubSpot Partner on the market today. With our unique expertise, we can offer the best of both worlds.

Having the knowledge and skills required to implement HubSpot successfully alongside more than a decade of experience in the AdTech industry.